Sports & Culture

We build partnerships with organizations that share our values, especially  our belief in embracing new ideas and technologies that have a positive impact on peoples’ lives.  We also want to offer customers a chance to experience these innovations first-hand, and in turn be inspired to grasp new opportunities without fear.

At the same time, we’re continuing our successful relationships with traditional sports and cultural institutions like FC Bayern and Paralympics that capture the emotional spirit of our business and inspire millions of people around the world with stories of human achievement through sport and innovation.